How to Create a Video Marketing Strategy That Gets Results
If you’re not using video in your marketing, you’re missing out on a huge opportunity. According to Cisco, online video traffic will account for 69% of all consumer internet traffic by 2022. That’s more than double what it was in 2012! Not only is video consumption growing rapidly, but viewers are also watching for longer periods of time. So how can you create a successful video marketing strategy?
Creating videos is the first step in any video marketing strategy. But what makes a good video? There are many factors, but one of the most important is the story. Viewers need to be able to connect with the video on an emotional level, and that means having a well-crafted story that resonates with them. Once you have your story, you need to consider production value. This doesn’t mean breaking the bank – there are many ways to create high-quality videos without spending a lot of money. For example, you can use a smartphone or DSLR camera to shoot your video, or even just use animation software if you’re creating an explainer video.
The second component of a successful video marketing strategy is distribution. After all, what good is a video if no one sees it? You need to make sure your target audience can find your videos easily. The best way to do this is to embed them on your website or blog, as well as share them on social media and other online platforms. You can also submit them to video directories and paid distribution sites.
The third and final component of a successful video marketing strategy is optimization. Just like with any other type of content, you need to optimize your videos for both search engines and viewers. This means including keywords in your title and description, as well as tagging your videos correctly. You should also create transcripts of your videos so that viewers can read along while they watch. Finally, don’t forget to add calls to action! This could be anything from asking viewers to subscribe to your channel to inviting them to visit your website.